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Healthcare

thermo fisher

Juno Dx

Liviniti

Oncocyte

ABOUT

During my time with a global brand agency, I had the pleasure of working with four healthcare clients that were all passionate about enriching the lives of their patients and work for physicians to make their processes more efficient, affordable, and comfortable. Each of the three clients provided niche services that pleasantly provided challenges to myself and our team. I took part in directing the visual messaging

for each, as well as hands on in projects to provide print design, logos, naming, web design concepts, color and typography.

THE WORK

thermo fisher

Brand Concepting / Print Design / Packaging / Presentation Deck Design

juno diagnostics

Logo / Color & Typography

Juno Diagnostics supported growing families and their providers through every step of the pregnancy journey. Their expert team of scientists developed the next generation of accessible and affordable prenatal screening assays based on cell-free DNA to empower families with science from the start. In 2021, Juno approached my team looking to refresh their brand (predominately the logo), as they worked heavily toward their exciting new prenatal at-home screening kit launch, Juno Dx.

Liviniti

Logo Design / Color & Typography / Naming

Liviniti, formerly Southern Scripts, helps employers save on prescription costs while ensuring plan members receive the best care possible. All under a completely transparent, pass-through pricing model. In 2022, Southern Scripts approached my team with a request to provide naming and logo design for their new venture which later came to be “Liviniti.”

Oncocyte

Print Design / Digital Design

Oncocyte is a molecular diagnostics company with a mission to provide actionable answers to physicians and patients at critical decision points across the cancer care continuum. Their goal is to provide tests and solutions that may help diagnosis and treatment, leading to improved patient outcomes and reducing the overall cost of care. As the company prepared to begin trading on the NYSE (American) as well as launch a new suite of products, they felt the need to re-brand themselves in the marketplace with their new tagline of “Where Tomorrow Lives.”

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